Swiss Cake Rolls Packaging

This was a personal project, inspired by two of my greatest loves at the time: Swiss Cake Rolls and the kind of ultra-simplified, weird, colorful Chinese packaging that I collect. I think it's safe to say that if Swiss Cake Rolls adopted this design, they would stand out like a sore thumb from the competition. I'd sure as hell buy them.

9 x 2 x 2 in.	screenprint	experimentation

Once when I had a show of my work at MCAD, I assembled a bunch of these boxes and kept them stocked w/ real cake rolls for passers-by to enjoy. I don't eat these anymore since I turned vegan. ;(