Why This, and Not This?

A poster/advertisement related to my thesis work, this piece spells out the typical rationale people have for eating certain animals (in this case a cow) and applies it to other, less "savory" animals, including horses, dogs, cats, and humans, hopefully making people reconsider what they're putting in their mouths.

9 x 12 in.	digital output	thesis project

The human pictured is me, of course. I originally wanted to submit this to Adbusters, but I didn't feel that it quite fit with their anti-corporate/branding content.

"PORK," "BEEF," and "FOWL" posters.